Search Engine Marketing

UnGoogle Your Search Marketing. While search is the primary source of web traffic for most sites it’s more important to “UnGoogle” your search marketing. However, this doesn't mean ignoring Google completely. It means employing blogs, social media and optimized press releases as an alternative, yet complimentary sources of web site traffic. SEO alone might not be enough. Focusing content creation efforts solely to serve Search Engine Optimization purposes can be limiting. If the the only [ ... ]

  All web designers know that there are two main qualities in every good website, those being how the website looks and how the website ranks in search engines. It is very important for webpages to look good so that visitors on the page are not turned away. However, visitors will never even get to the site of evena best designed webpage unless there has been some search engine optimization (SEO). Putting together these fundamentals of effective website design can be complex, and compromises ar [ ... ]

    1. Organic Search Engine Optimization – Web sites in the top of the search results are viewed as the leaders of their industry, and more than 80 percent of Web users click on the first listings. Good SEO services will consistently deliver a huge return on investment.
2. Facebook/Twitter/LinkedIn – Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business. In 2008, Pubcon search conference spent $75,000 to marketin [ ... ]

    If you’re investing in affiliate marketing and have created some really captivating  banners for your affiliates, or maybe you’re investing a lot in PPC this holiday season. Are you simply looking at whether a marketing effort is converting and bringing in sales? Are you ignoring the step-by-step process visitors are going through from the marketing effort, to final conversion point, and making some assumptions for why one marketing effort might be converting more effectively tha [ ... ]