Product Marketing & Distribution and your Business Marketing Plan
The marketing of physical products effectively requires the review of pricing, packaging, distribution, target clientele, and finally where to sell, i.e. retail, catalogs, or internet, or all of these methods.
These articles below should help you acquire the knowledge you need to get those products off your shelves!
| Different Levels of Product Packaging There are different levels of packaging that a consumer may be exposed to. Usually, the customer is handling the product in its primary packaging. This is the packaging that the product is seen in as it sits on the store shelf for example. The primary packaging is the packaging that is exposed to the consumer and so will have the attributes conveying important information to the consumer. However, the overall packaging can also be subdivided into other levels of packaging. The first le [ ... ] |
Packaging Factors Overview Here is a quick overview listing of factors that should be considered when designing a product's packaging: Protection – Packaging is primarily used to protect the product from damage during shipping and handling, and to lessen spoilage if the protect is exposed to air or other elements. Visibility – Packaging design is used to capture customers’ attention as they are shopping or glancing through a catalog or website. This is particularly important for customers who are not familiar wi [ ... ] |
| Product Package Marketing Product packaging must meet numerous goals. In protecting the product, the package reduces cost to breakage, it keeps perishable products on the shelf longer, and protects the product from damage due to tampering or theft. But not only does it need to be an efficient and functional shipping container, it also needs to be attractive to the potential consumer. Almost all physical products require packaging. This means that a box or wrapper needs to be designed to hold the product. But a [ ... ] |