Round2 Communications recently conducted The 2009 Media Survey of the West, which was sent to approximately 8,500 senior advertising, marketing and media executives at leading corporations across the Western United States. The survey was conducted and results received during the 3rd quarter of 2009.

Round2 Communications recently conducted The 2009 Media Survey of the West, which was sent to approximately 8,500 senior advertising, marketing and media executives at leading corporations across the Western United States. The survey was conducted and results received during the 3rd quarter of 2009.

Key findings include:

 

71.8% see an increase in new media/digital spending heading into 2010.

o   Only 28% expect their expenditures in new media to decrease or remain the same.

 

86% expect their investment in traditional media to decrease or remain the same. o   Only 14% expect their investment in traditional media to increase. 97% of respondents think advertising in a down economy is "important."

o   Only 3% do not believe it is important at all.

Yet despite the dwindling print industry, respondents still reported that their highest investment in 2009 was in print (44.6%), with email marketing (13.4%) and interactive (10.2%) coming in second and third, respectively. Until the economy recovers, 44.8% of respondents are looking for new media opportunities, while only 26.2% only intended to spend the bare minimum.

 

Survey Results: http://www.round2report.com/pdf/2009_survey_results.pdf