Marketing Trends

Social influence marketing is a new dimension of marketing and can no longer be ignored. But what exactly is social influence marketing? In short, it is letting your brand and marketing efforts to be influenced by the communtiy that you are targeting. If that seems strange, it is, at least to traditional marketing. Social influence marketing (SIM) means having a conversation with the target community and asking what they want, instead of just studying them from the sidelines. SIM markets to th [ ... ]

      Round2 Communications recently conducted The 2009 Media Survey of the West, which was sent to approximately 8,500 senior advertising, marketing and media executives at leading corporations across the Western United States. The survey was conducted and results received during the 3rd quarter of 2009. Round2 Communications recently conducted The 2009 Media Survey of the West, which was sent to approximately 8,500 senior advertising, marketing and media executives at leading corpora [ ... ]

    What are the marketing trends for 2010 and where does Social Media Figure in the mix? A report by Equation Research indicates some interesting trends that highlight that “Social Media” is certainly past being a fad and becoming mainstream. The 5  Highlights 1. Current and Intended Social Media Use Yes, it’s currently part of our marketing activity 59% We’re planning to implement social media 28% No, we’re not using or planning to use social media 13% When you br [ ... ]

    If the recent StrongMail “2010 Marketing Trends” survey is correct, online marketing spending will be up in the coming year. According to the report, 89% of respondents said they will either maintain or increase the amount of their marketing spending in 2010, with 50% of businesses saying they would allocate additional dollars to their marketing efforts. The survey, conducted online Nov. 17–25, surveyed 1,057 business executives.

What will they be spending their dollars on? Soci [ ... ]