Email Marketing
E-mail marketing at its simplest is a way of sending messages to an audience through the internet. This may consist of standard emails, or newsletters for example. Although any email message sent to a customer might be considered to be email marketing, email marketing is usually has more focused goals in mind.
These articles should help you focus your e-marketing techniques in order to get your current and potential customers to become more interested in your products.
| Measuring the Real Results of Email Marketing An important statistic for email marketing is that it has a higher return on investment than other direct marketing alternatives. |
How Image Blocking Affects your Email Open Rates Sometimes there are marketing methods that do not seem to make sense on the surface, but for some reason work. Here are three concepts that fit this description; poor open rates are good. Lets tackle this assumption, that lower email open rates can be a positive thing. Michael Thom recently surveyed major webmail and email clients to find that almost all of them now automatically block images in email. What does this have to do with open rates? To drive response in an email environment where [ ... ] |
| Best Time to Send a Newsletter Included in your marketing campaign you will probably have an email or newsletter component. There are many advantages of sending out a newsletter on a regular basis, however there are also many disadvantages. One of which is getting through the spam filters. Nevertheless, a good portiion of your emails will be received by the consumer, but that does not mean that your message will be read. So when exactly is the best time to send out a newsletter to get the most effective response? Are [ ... ] |
Email Delivery Problems - Are You Getting Through? If your marketing plan involves sending emails to existing and potential customers, you will want those emails to get through of course. Well, this is easier said than done. You can have the best design and writing skills in the world but that won't help if your email never reaches its intended destination. Here are some of the most common reasons that your emails might be flagged as junk mail never get delivered. Junk Mail is Calculated by using a Spam Score: Email is determined [ ... ] |