How to Write an Article for Article Marketing
Article writing is an effective form of marketing your business if properly done. It’s another great tool to use to build a powerful online presence.
Here are some basic ideas on how to write an article for online article marketing:
Determining your Topic
Obviously you have to choose your topic before you write about it, however, you need to think about how you will be presenting your topic as well. You do this by thinking about your audience. Write your article in such a way that it is interesting to your reader.
Determine the main keyword phrase
Determine the main keyword phrase based on the article topic. Check the article idea by searching for it on Google, then look at the results at the bottom of the page. (Some people refer to this as the Google Wonder Wheel.) Those results can help you better focus your keyphrases than the one you came up with.
For example, if the title of this article would be "Article Marketing Checklist", enter that into Google and check the bottom of the first page of search returns. The first suggestion is "Article Marketing Tips". Another one was "Article Submission", which could be used as the secondary keyphrase. Combine them both to form the title of our example article, then put on an attractive word such as "checklist" for extra appeal.
Quality over Quantity
Your articles must have good content. Although in article marketing, most online publishers will have restrictions on the length of your article, ususally about 500 words, if the arrticle is full of fluff, it does no one any good and will not attract readers to continue to your website. Bring value to your readers and they will continue reading.
Style
Write articles in conversation mode. Connect with the conversation that is already running in your reader's mind. Complete every thought for your prospect. Build trust and respect with your readers. Get in touch with their passion.
Be able to pass the “so what” test. Provide benefits to your reader. A good example is - "Now you will be able to write an effective article. Now you will be able to increase your sales 120%"...If your article writing doesn’t pass the “so what” test, go back and tweak it.
Every word has to earn its keep, especially your headlines. The language can’t be boring and stiff. You aren’t trying to win awards, you are trying to make money. Keep it exciting.
Keep your article simple and specific. Write in a simple language. You want your articles to be full of information and content, but in a language that the average person can understand. The less you deviate from the specified topic the better the conversion rate.
Did you know what the most important word in article writing is? You. Yes, the most effective and important word in writing any article is "you". Appear at all times as if you are on the readers' side. You are their advocate.
Article Writing and Search Engines
You will want to integrate key words in your article writing so that you can be found in a search engine. But always write for the individual first. Writing articles can be fun and a large part of promoting your business, but you want your readers to read your article from start to finish. If an article is stuffed with keywords, it can be tedious to read and the reader will not continue towards your goal.
Effective article marketing requires a few good keywords and key phrases. These words and phrases should be relevant to the topic, and the article context. These keywords and key phrases must appear seamlessly in the article, and not disrupt the natural flow of the content.
Conclusion
Summarize the article.Go over the key points again and end the article. Make sure you give a call to action if necessary. If you want the reader to follow a link at the end of the artcile, ask them to do so.
Another way to get high conversions is to end the conclusion with an intriguing question. This will make the readers think and want to know more as they fell as if they are in an actual conversion.
Check over your piece for presentation.
Check for faulty information. Have you double-checked your facts? Delete any unnecessary or contradictory information. The only time you should have information that doesn't support your topic is if you're doing a "point-counterpoint" piece. Eliminate anything that is just taking up space. Don't fill your work with fluff. If you need to do more research, go ahead and do it. Check for grammar and spelling errors. Read it aloud to yourself to make sure the text flows smoothly.
Artcle marketing can be a great way to increase visitors to your website however the you must provide a good article that leaves the reader wanting more. Writing a poorly written article that gives the reader no new information will not be in the best interest of either you, nor the reader.