Small business owners are not necessarily good marketers. Most of the time they have started a business because they are passionate, knowledgeable, and good at what they do, whether that be plumbing, construction, or running a restaurant. Well here here some basic marketing math for you. The marketing total is equal to more than the sum of it's parts. You might have thought that the image shown might be wrong, that is  '1+1=2' and not '3', but in marketing it can equal three! What this con [ ... ]

An adequate marketing plan for a small business can be only a handful of pages long. However, this does not mean that because your marketing plan is short, that it should be written up quickly. In reality, you should allow yourself a couple of weeks, or months to write up the plan, even if it is only a few pages long. The marketing plan should be written up in the planning stages of your business. The saying goes that Rome wasn't built in a day, well neither is planning a successful business st [ ... ]

Once you are done writing your article for article marketing, the next step will be to submit your article to an article directory. There are thousands of directories, and obviously some are better than others. There are also a number of ways in which you can distribute your articles. Article Submission There are three main ways in which you can submit an article. Each will have it's drawbacks and advantages. The choice will depend on the submission tactics you believe will most help your type of article. Manual Submission Article Submission Services Automatic Article Submission Program [ ... ]

One of the main reasons to engage in article marketing is to increase visitors to your website. However, just increasing visitors does not necessarily mean that this will help your bottom line. Your article must not only get readers to continue to your site, it must also prepare those visitors for what they will then encounter there. If your site is selling a product or service, and those visitors were not expecting a sales pitch when they arrives on your site, then chances are that they will [ ... ]

It is usually quite easy to choose a topic to write about for article marketing distribution, however, it is not always easy to have your article found. There is no point in writing a great article if there are no readers. This is where your keyword research becomes very important. Keyword research is the process of looking for those exact words, or phrases that your target market will use when performing a search in a search engine. There are usually many ways to say the same thing, and som [ ... ]